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GerrAudio Distribution Announces Restructuring of Ownership
"I know that in our new partnership, GerrAudio's suppliers and customers will continue to receive the advanced level of care and support that they have come to expect from everyone at GerrAudio."  -  Bob Snelgrove, GerrAudio Founder & President
27 May, 2021 by
GerrAudio Distribution Inc., Peter James


BROCKVILLE, ONTARIO:  Bob Snelgrove, Founder & President of GerrAudio Distribution, is pleased to announce the addition of Geoff Maurice and Peter Snelgrove to the company’s Board of Directors. Both Geoff and Peter have taken equity positions in the company, and will continue in their existing roles alongside Bob, to manage GerrAudio's daily operations and long-term strategic planning.

Geoff Maurice has been appointed VP & Director of Sales, and Peter Snelgrove has been appointed VP & Director of Operations. Bob Snelgrove continues to be actively involved as the company's President & CEO.

"This is a momentous occasion, not just for GerrAudio but for me personally as well," comments Bob Snelgrove, who founded GerrAudio forty-two years ago. "These two gentlemen have both greatly contributed to the company's growth and success. Over the past three years they have taken on increased operational management of our day-to-day affairs and internal processes. This new partnership further cements their place in GerrAudio and strengthens our ability to serve our suppliers and customers, as we continue to expand and grow.

Geoff Maurice started at GerrAudio in 2008, graduating from Calgary's Southern Alberta Institute of Technology (SAIT) in Electrical Engineering. From 2008-2010, he worked as a technical support advisor for the company’s customer service department and in 2010 moved over to the sales team as the Sales Manager for Ontario. In 2017, Geoff was promoted to Head of Sales for the company, where he continues to manage each regional sales team and revenue-generating opportunity. In this role, Geoff also actively participates in all strategic partnership initiatives between GerrAudio and its valuable supplier and customer contacts.

After graduating from the University of Western Ontario with a bachelor of Business Administration in 2011, Peter spent five years working in media sales for Toronto's News Marketing Canada before joining his father's business in 2016. From 2016-2017, Peter worked as technical support advisor for GerrAudio's customer service department, and in 2018, was promoted and joined the Company's Ontario Sales Team. Since then, Peter has been charged with overseeing GerrAudio's Marketing, Human Resources and Finance Departments. In this role, Peter also actively participates in all strategic partnership initiatives between GerrAudio and its valuable supplier and customer contacts.

"Geoff, Peter and myself share many similarities, but I believe it’s the differences among us that will really drive GerrAudio forward," comments Bob Snelgrove. "The guys bring fresh, new ideas to the table, and have the personal energy, drive and ability to see concepts through to successful completion." He says, "I am able to pull from my years of experience and provide perspective, which sometimes slows things down, but continues to be a valuable asset as we evaluate each new opportunity.

"Live performance is where I started and where the company developed - it was, and still is, core to our business and close to our hearts. But GerrAudio has always been both technology and customer driven and has naturally evolved, along with our suppliers, to include a far broader customer base. Today our products find themselves in nuclear reactors, hospitals, research facilities, aerospace, transportation, marine and recording and broadcast studios, among others. Our business and customer base are constantly evolving and I believe that, anchored by the customer centric and technical excellence philosophy of our company, the people we have on staff, and the incredible lines we represent, we have set ourselves up to enjoy continued success and growth.” Bob concludes, "I am really looking forward to working with Geoff and Peter as partners in the years ahead. I know that in our new partnership and moving forward, with the three of us and the amazing sales and service team we have, GerrAudio’s suppliers and customers will continue to receive the advanced level of care and support that they have come to expect from everyone at GerrAudio.”